Manekineko Street Ratchada

Most of the stores of Karaoke Manekineko, a chain in Japan, have a cutesy direction with pastel palettes or primary colors that are conscious of targets such as families, female, and children. For the Street Ratchada store this time, we proposed a conversion to a new direction using a slightly mature atmosphere targeting of working adults. We aimed to create a space where the combination of colors and repeated motifs convey the joy of music itself.